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Mrs. Siri | September 15, 2019

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Musicas

Musicas
Mrs. Siri

A friend of mine sent me the link to his new company, Musiccas. And let me tell you, I was floored. “MUSICCAS streamlines the media intensive audition process by automating the submission and receipt of audition material.” That is directly from the website which also has a snazzy video about the process. But it really does just that – it makes auditioning simple. The concept is so straightforward and incredibly needed that it truly is genius. I am amazed at the thought process when people run into a problem or an annoyance in their daily life, and one day realize this is ridiculous. And not only is it ridiculous but it doesn’t need to be this way and I’m going to change it. Now given, this isn’t that astounding in Silicon Valley. Everyday someone comes up with a brilliant idea that is marketable. What impresses me about Musiccas and its founder is the application of improvement to something as traditional as classical music.

Don’t get me wrong, classical music is changing every day. Incredible musicians are advancing and modernizing what the classical masters wrote constantly. But what is great about Musiccas is that it goes straight to the heart of the institution and structure of classical music. It may not seem like such a huge deal to digitize the audition process for those who have never gone through it, but what a relief to upload one video and send it on its merry way. And not just one merry way but to every festival for the coming season. It is miraculous for the amateur musician practicing 8 hours a day to see where he stands in the audition process worldwide with a click of a button.
Musiccas is another example of the incredible ingenuity that flourishes in Silicon Valley.
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