A friend of mine sent me the link to his new company, Musiccas. And let me tell you, I was floored. “MUSICCAS streamlines the media intensive audition process by automating the submission and receipt of audition material.” That is directly from the website which also has a snazzy video about the process. But it really does just that – it makes auditioning simple. The concept is so straightforward and incredibly needed that it truly is genius. I am amazed at the thought process when people run into a problem or an annoyance in their daily life, and one day realize this is ridiculous. And not only is it ridiculous but it doesn’t need to be this way and I’m going to change it. Now given, this isn’t that astounding in Silicon Valley. Everyday someone comes up with a brilliant idea that is marketable. What impresses me about Musiccas and its founder is the application of improvement to something as traditional as classical music.